Digital Strategy Services in Nigeria

Digital transformation is much more than creating digital products.

Digitisation of business and process is driving a fundamental change in society that is transforming the way businesses work and interact with their customers, their supply chains and their employees.

The trans-formative power of digital

True digital transformation needs to involve every aspect of your company. It is about doing business in a digital world where the lines are becoming ever more blurred between the traditional ways of doing things, and the new digital versions of those same things. Digital now permeates every part of a business and it is time to plan for your future success.

Customer behaviour is changing

With the speed at which digital is affecting our daily lives, and the rate at which this is accelerating, businesses need to keep up and be just as be fast at reacting and changing themselves in order to meet that customer behaviour.

Digital transformation projects

A business wide transformation projects will require input from every aspect of your business, therefore it is crucial that you are able to get a buy in from your senior management team and the company card in order that the subsequent changes to infrastructure and processes are a success.

Without this company wide buy in, it is extremely difficult to make the desired impact. The internal challenge is to make sure that you have this in place before undertaking a project of this scale.

Once you have the vision agreed with senior members of the business, it is important that these changes are then shared through the rest of the company. Digital transformation is about adapting the culture of the business and the way it operates to work with new technology, rather than shoehorning the selected technology stack to fit the business.

Successful digital transformation projects will

   Kickstart launch new product enter new market Increase market share

A digital strategy solution that is well - thought -out can achieve the following:

  • Create intellectual property – by understanding your business, we can help you identify areas to develop digital IP and add value to the bottom line.
  • Evolve and create products and services – we analyse how current and potential digital activities can enhance what you offer.
  • Expand your global presence – entering new markets can be digitally challenging. We can advise on how to launch into new territories and succeed.

Our digital strategy services in Nigeria

We consult on all aspects of digital media and marketing strategy including:

  • Website UX, structure and platforms – we advise on all aspects of website planning to save your business time, reduce costs and deliver the best possible user experience for maximum conversions.
  • Mobile and app strategy –we can advise you on when to go mobile and the appropriate platform to create more online opportunities.
  • Digital marketing strategy – we advise on all channels such as SEO, social media, content marketing and PPC. Our aim is for your digital marketing to be an integrated part of an overall marketing strategy and business plan so it delivers the right results.
  • In-house training and recruitment – we can provide in-house workshops so internal teams maintain their knowledge and skills. We can also help you find the right digital marketers that will add value to your business.

How we achieve our Digital Strategy Services

An in-depth understanding of your business is always the first step. We will work with you to develop this and then depending on the task at hand we can also:

  • Work on-site conducting group workshops, interviews and questionnaires
  • Analyse data – from internal and external sources
  • Commission research

Our approach is different for every client and we will only suggest the techniques we feel are appropriate to your project.

READY TO IMPROVE YOUR DIGITAL MARKETING EFFORT

Digitalbes Market experts will analyse your business and platform and help you improve business transactions, sales and increase brand awareness.